How Much Do Toyota Dealers Make on 4Runner MSRP?Revealing the Hidden Profits in
How Much Do Toyota Dealers Make on 4Runner MSRP? When purchasing a Toyota 4Runner, many buyers wonder about the markup dealers apply on the MSRP (Manufacturer’s Suggested Retail Price) and the profit they stand to make. Understanding this margin is helpful for buyers looking to negotiate a fair price and for those curious about the…